Located in the heart of Florence, between the Duomo and Piazza della Signoria, BATOG lies in the undisputed realm of the Florentine master craftsmen.

Designed to emphasize the uniqueness of every woman and strike the perfect balance between elegance, creativity and uniqueness. 

BATOG hats are bold and unconventional but yet elegant and easy to wear …

Hand Made in Italy

All the hats are hand made in Florence using the highest quality felts and fabrics.


Meticulous research of the finest and innovative materials.

 Perfection in every little detail and impeccable finish.

Unique Desigs 

Unique and creative pieces designed for the modern woman, who loves to express her personality.